"Can I have all the whizz bang flashy stuff on my website please"
So many people think having the flashy stuff makes their website better. Nope!
Your visitors just want to know, who you are, what you do, how you can help them and have a nice day! They want to be able to get to the crux of what they are looking for, engage with you and buy what you have to offer.
The whizz bang will keep them amused for a nano second, and then they will be moving on!
In today's consumer world, there is so much choice, you need to get in quick with your offer, don't try to side track your customers from your offer by distracting them, get them buying what you are selling!
Keep it simple, make it obvious!