"Far too busy to advertise, haven't got the time to do the whole social media thing!"
"I have plenty of customers. I don't need anymore!"
Yeah well that's today, but what about tomorrow?Since the GFC in 2008 we've had the Christchurch Earthquakes, Pike River Mine Explosion, Eketahuna Earthquake, Kaikoura Earthquake, Christchurch Mosque shootings and Covid-19 to name a few significant events that have impacted business and financial stability for many.
So yes, you may well be busy now, but you need to plan for the future. You may be busy relying on 1 or 2 key clients, what if one of them goes under or pulls the pin, then what?
You may not need to market daily/weekly etc but you may need to at least weekly or monthly make your presence felt to be sure people know you are there. A monthly blog and a weekly post is all it takes.
- Keep your existing customers happy
- Keep you existing customers up to date with what you are doing, new products, events, news and information.
- Your customers actually like to hear what you've been up to.
- Enhance your brand
- By keeping in front of your customers you continue to show you have a strong brand and care what they think and that you like to engage with them.
- Inform new customers
- New customers need to get to know you, so by posting your story, what you are up to and what you can do for them on a regular basis means they can be informed quickly and from the horses mouth. Word of mouth is good, but only if it's real and true.
- Learn more about your customers interests and preferences
- By reviewing what posts are getting good engagement you can analyse what your customers want and like which can help make decisions about product development and customer retention.
- Plus you can determine what work's before spending a fortune lining the pockets of Facebook and Google with paid advertising!
- Build the relationships
- We all know business is about relationships. Using your online profile effectively helps build and maintain those relationships in our busy day to day world.
Don't get to comfortable, keep your name out there.